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Audio Technica

Audio Technica

Audio Technica is among the 2 leading manufacturers of audio products, along with consumer electronics giant, Sony.  Although it is not as widely known as Sony to regular consumers, due to its niche focus on no-nonsense audio products, it is quite a household name among music enthusiasts.

Audio Technica’s ATH-M50 (now replaced with ATH-M50x) has been the go-to headphone for enthusiasts seeking for precise and non-colored sounds.  ATH-M50 is also one of the most popular headphones used in mixing studios.

Founded by Hideo Matsushita in 1962 in Tokyo, Japan, initially as a phonograph cartridge manufacturer, the company grew into a global brand by offering high quality products at mid-market pricing.  Its products include headphones, vinyl record players, turntables, and microphones.