Audio Technica is among the 2 leading manufacturers of audio products, along with consumer electronics giant, Sony. Although it is not as widely known as Sony to regular consumers, due to its niche focus on no-nonsense audio products, it is quite a household name among music enthusiasts.
Audio Technica’s ATH-M50 (now replaced with ATH-M50x) has been the go-to headphone for enthusiasts seeking for precise and non-colored sounds. ATH-M50 is also one of the most popular headphones used in mixing studios.
Founded by Hideo Matsushita in 1962 in Tokyo, Japan, initially as a phonograph cartridge manufacturer, the company grew into a global brand by offering high quality products at mid-market pricing. Its products include headphones, vinyl record players, turntables, and microphones.