Beats was founded in 2006 by music producer and rapper Dr. Dre and Jimmy Iovine to produce cool looking audio gear, primarily headphones and earphones. It was owned by HTC, a Taiwanese cell phone manufacturer. At present day, Beats Electronics has become subsidiary of Apple and headquartered in Culver City, California. This explains Beats’ headphones being spotted all over the walls of Apple Stores.
Many audiophiles consider Beats’ headphone to be all hype and no substance. This may be true at some points, however some of Beats’ latest generation headphones have received positive reviews from music enthusiasts.